Mulan is an example of this concept she has no familial ties to royalty, but is still included in the character list. Tinker Bell and Esmeralda were once included under the same principle before it was decided that they were not suited for the "mythology". The characters were not chosen specifically for their royal titles, but rather for how well they fit into what Disney executives deemed "the Princess mythology". The Princesses to be featured in the line were chosen from classic Disney films. Today there are over 25,000 products based on the franchise. Sales at Disney Consumer Products rose from $300 million in 2001 to $3 billion in 2006. Soon after realizing the demand, the Disney Princess line was formed.ĭespite limited advertising and no focus groups, the various Disney Princess items released became a huge success. They were generic princess products," he mused. While waiting in line, he found himself surrounded by young girls dressed as princesses. Soon after joining Disney, Mooney attended his first "Disney On Ice" show. In early 2000, when Andy Mooney was hired by the Disney consumer-products division to help combat dropping sales, the idea for the Disney Princess franchise was born. Since 2013, with the exception of those created after the Disney Renaissance, the Princesses are showcased in their enhanced and modified redesigned outfits (excluding Ariel) instead of the ones that they wear in their own movies. The Princesses are also featured very prominently at the Disney theme parks. In addition, the franchise includes dolls, miniature castles and other toys.
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The Disney Princesses are featured in various sing-a-long video series released through the Walt Disney Company. It later expanded to include Tiana, Rapunzel and Merida after the successes of their respective films. Princess Moana, the star of Disney's feature Moana of 2016, has also joined the line-up. The original Disney Princess line-up featured Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas and Mulan. In Anna and Elsa's case, their franchise is so successful, that it was irrelevant for them to be included in the line-up.
Most of the unofficial Disney Princesses do not join the line-up either because marketing is not successful, their film's box office gross did not fare well, or they are too young.
The franchise currently comprises twelve female protagonists from eleven different Walt Disney Animation Studios films and one Pixar film who are either royal by birth, royal by marriage, or considered a "princess" due to their significant portrayal of heroism in their film. Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films. Disney Princess is a media franchise owned by the Walt Disney Company.
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